Online Marketing Webinar

•August 18, 2026
Artists in Action: The Art of Pricing

Sponsored by West Business Development Center
Tuesday, 12:00 – 1:30 PM PDT
This is a FREE webinarl

How to Price your Work… And how much is it worth?

Bob and Kate Burridge will tell you how they established a simple and effective pricing structure for his work. They will discuss the all-important questions of “How do I start?”; “When do I raise prices?”; “Should I lower prices?” and “How do I handle requests for discounts?”

This is just the tip of the iceberg. Bob and Kate will share their formulas and foundational studio practices that make sense when pricing your work.

The hour will include:
•Establishing a pricing structure
•Pricing for different media and surfaces
•Perceived value and how that fits in with your work
•Sales tax and shipping
•Discounts and donations

About Artists in Action – “Supporting our artists is essential for the health, growth, and innovation of our community. If you are an artist looking to take your art to the next level professionally and make your art your livelihood, come learn the essential skills in our Artists in Action webinars series, designed to give you the skills needed to turn passion into profit.

These workshops are brought to you free of charge by way of federal and state funding to our non-profit. We just ask that you complete the registration requirements for our grantors. All of your information will always be kept confidential. For any questions about the registration process, please call us at: 707-964-7571″